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Data Mining Techniques, Second Edition: for Market Ing, Sales, and Customer Relationship Management
Author: Michael J A Berry  Gordon S Linoff   ISBN: 0471470643   /   Paperback Publisher: John Wiley & Sons   /   2004-04-08 List Price: £33.99
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Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-based Marketing Program
Author: Arthur Middleton Hughes   ISBN: 007145750X   /   Hardcover Publisher: McGraw-Hill Professional   /   2005-10-01 List Price: £27.99
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Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management (Datawarehousing): Modeling Data for Marketing, Risk and Customer Relationship Management
Author: Olivia Parr Rud   ISBN: 0471385646   /   Paperback Publisher: John Wiley & Sons   /   2000-12-14 List Price: £42.50
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Principles of Direct and Database Marketing
Author: Alan Tapp   ISBN: 0273683551   /   Paperback Publisher: Financial Times/ Prentice Hall   /   2004-09-24 List Price: £39.99
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Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice Series)
Author: Merlin Stone  Alison Bond  Bryan Foss   ISBN: 0749442921   /   Paperback Publisher: Kogan Page Ltd   /   2004-10-08 List Price: £22.50
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Implementing SAP Sales and Distribution (The Enterprise Resource Planning)
Author: Glynn C Williams   ISBN: 0072124040   /   Paperback Publisher: McGraw-Hill Osborne   /   2000-03-01 List Price: £38.99
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Search Engine Visibility
Author: Shari Thurow   ISBN: 0735712565   /   Paperback Publisher: New Riders   /   2003-01-16 List Price: £23.50
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Strategy and Process in Marketing
Author: Jon Murray  O'Driscoll   ISBN: 0131821636   /   Textbook Binding Publisher: Prentice Hall   /   1996-03-22 List Price: £38.99
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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site
Author: Mike Moran  Bill Hunt   ISBN: 0136068685   /   Paperback Publisher: IBM Press   /   2008-10-28 List Price: £31.99
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