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Advertising and Promotion Management
Author: John A Quelch  Paul W Farris   ISBN: 0894642618   /   Paperback Publisher: Krieger Publishing Company   /   1988-03 List Price: £16.95
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Tests of Significance in Regression Models With Composite-Component Relationships (Darden School working paper)
Author: Kusum L Ailawadi  Paul W Farris   ISBN: B0006OZNES   /   Unknown Binding Publisher: Darden Graduate School of Business Administration, University of Virginia   /   1992
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Marketing Budgeting in Nonprofit Hospitals (Darden School working paper)
Author: Mark Parry  Arthur E Parry  Paul W Farris   ISBN: B0018R3J7K   /   Unknown Binding Publisher: University of Virginia, Darden School   /   1990
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Testing for Discrimination in the Japanese Distribution System for Consumer Goods: a Proposed Methodology and Pilot Test (Darden School working paper)
Author: Norm Borin  Paul W Farris  Cynthia VanVranken   ISBN: B0018R1GKW   /   Unknown Binding Publisher: University of Virginia, Darden School   /   1990
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The Budgeting Practices of Nonprofit Hospitals (Darden School working paper)
Author: Mark Parry  Arthur E Parry  Paul W Farris   ISBN: B0018R4UCS   /   Unknown Binding Publisher: University of Virginia, Darden School   /   1990
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Market Share and Roi: the Key Role of the Purchases/Sales Ratio (Darden School working paper)
Author: Paul W Farris  Kusum L Ailawadi  Mark Parry   ISBN: B0018R3KWO   /   Unknown Binding Publisher: Graduate School of Business Administration, University of Virginia   /   1990
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Composite Variables in Simultaneous Equation Systems: Advertising and Profits (Darden School working paper)
Author: Kusum L Ailawadi  Paul W Farris   ISBN: B0018SAQ7K   /   Paperback Publisher: Darden Graduate School of Business Administration, University of Virginia   /   1992
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Marketing Costs in Consumer Goods Industries (Working Paper, Report No 76-111)
Author: Robert D Buzzell  Paul W Farris   ISBN: 9992801824   /   Paperback Publisher: Marketing Science Inst   /   1976-06 List Price: £5.09
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Accounting for the Market Share-Roi Relationship (Report No 89-118)
Author: Paul W Farris   ISBN: 999317985X   /   Paperback Publisher: Marketing Science Inst   /   1989-12 List Price: £8.14
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