52 tips from someone who's been there
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The book is very well written, and is an easy read. It contains "52 brilliant ideas", each idea being presented in a 4-page chapter, the final page of each chapter being the presentation of questions that might arise about that idea.
It covers everything that you'll need to consider in starting your own business, with each topic getting a chapter of its own; naming the company, premises, staff, accountants, solicitors, the business plan, funding, banks, legal status, computers, software, branding, sales, marketing, stationery, websites, the launch party, customer care, the exit strategy, and so on to a total of 52 ideas.
Lots of useful information.
Although the book was actually first published in 2005 the only chapter where I noticed this was in the IT detail (for megabytes now read gigabytes!), this is inevitable and in no way detracts from the usefulness of the book.
The style of writing is quite humorous throughout and helps to make it an enjoyable read. The text is punctuated with plenty of photos, thoughts, quotations, and useful nuggets of information which give it a very contemporary, high quality look & feel. It's worth a final flick-through just to admire the excellent use of photos to support the themes.
Plenty of useful information, lots of turned corners, and definitely a book I'll be referring back to in the future. All in all, very well put together.
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United States | 
United Kingdom | 
Canada