A brilliant guide to making your words work hard
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I loved this book by Andy Maslen. It is the most practical, helpful, doable guide to persuasive writing that I have ever read. It is packed with exercises that you can apply directly to what you have written that will improve your copy dramatically. It is a very easy read and can be used as a working manual. Should you buy it? - it is a no brainer - order it now!
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Presses all the "write" buttons
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I have read a lot about copywriting and taken a course in it. Whether you are an aspiring copywriter or a more experienced one, "The Ultimate Guide..." must rank as a must have in your library. It is easy to read, very comprehensive and has just a dash of humour.
Andy Maslen has identified the most important aspects of good copywriting and laid them out in an entertaining and easy to understand way. Chapters 13, "The black arts", and 14, "Why your sales copy should be like a bowl of Rice Krispies", stand out for as particularly useful to me, but the book is (copywriting cliche coming up) packed full of useful tips and techniques.
An index would have been useful, but the book is concise and clearly laid out so this does not detract significantly.
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BRILLIANT!
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This is quite simply the best book I have come across on writing sales and markeing copy. The author provides plain but highly effective advice on making your copy sell, sell, sell!
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best business book I've read in months
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Andy's book is exceptional - not only is it terrific to read
(obvious I know but worth saying) it has helped guide me like no other. And even more importantly it will help me to help my clients. A must-have.
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One of the best Copywriting resources around
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This is a must buy for anybody who writes or wants to write for a living Whether it's presentations for your company, or copy to sell your product. Easy to read, lots of useful information and tips for the copywriter.Read,apply the lessons learned and watch your sales grow.
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