A bad book
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I bought this book because I was looking to start a business. It was so negative and so free of detail, it almost made me want to give up!
I have read other, more coversational, upbeat publications but it turns out they also have more information. I really wasted my money buying this text. It jumped around, there was no order. It was opinionated without offering guidance. It also offered no detail about the author themselves, compared to other books on the subject. I find it useful to hear about the authors own experience or background because the advice they are giving could impact susbtantially on future endeavours. A very poor book.
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An excellent guide for all small businesses
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This book cuts away the jargon of all other similar books. I found it extremely useful in defining what my business does and, more importantly what I should be doing. Ignore all the other so called "business management books" - this is the one that gives honest, plain information.
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United States | 
United Kingdom | 
Canada