One word.....fabulous
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As a retail interior designer, this book is a must for those coming up the ranks to understand world wide retail concepts....
If you want a fresh, modern approach to VM this is the book for you... whilst there are other more established writers out there, Morgan has a 21st century approach to VM, fit for a modern world. Its simplistic, stylish approach is just what you need... when is the coffee table version out?
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Same book ???
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I am afraid i disagree with Julie Peel on her opinion of this book.It is a totally freshing , modern 21st century viewpoint using world wide examples of exemplary V.M.I have found it both informative and inspiring and i would thoroughly recommend it to all with an interest in this subject.
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Genius
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This book is a real gem. It is packed full of informative chapters covering EVERY aspect of vis merch. Dare I say it, yes, I do, just..... It's better than Mary Portas!!!!!
Highly recommended.
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The book I have been waiting for!
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Of all the books that have been published on visual merchandising this is without a doubt the best I have read. The author has covered the whole gamut of this creative and difficult subject in an easy to read and student friendly format.
Don't consider going into visual merchandising without it.
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Great help for my college course
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Bought this book to support me with my college course and it has helped me no end. A superbly well written and practical book that is written from someone 'inside the business'.
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