Enlightening
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I'll never see a political advert in the same light again; Professor Westen uses his experience in the field of clinical psychology to dissect how the campaign ad and the political speech affects the average Jane Winebox. Westen makes some important points relating to how elections can be won or lost on the language used in and delivery of these two mediums.
It's a compelling read, and a crucial one at that - given the impending US elections. Even if you're not usually one for political non-fiction, I would recommend you give this book a go.
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