The book favors financial assets (not too surprising, given that Mr. Schwab's company is the leading discount broker), but he offers a number of time- and trouble-saving reasons for that. The book is supported by a number of quantitative analyses, questionnaires, model portfolios, and personal examples from Mr. and Mrs. Schwab's experience. The book is well written and clear.

The book is in three major parts. In part one, he argues in favor of why the growth potential of stocks gives them long-term advantages over many other asset classes, and takes you into setting your goals. In part two, he explores which types of investments will work best for what you want to accomplish. Using your goals, he helps you adapt the assets you buy to fit your circumstances. In part three, he describes how to get started and maintain your strategy.

The best part of the book comes in the way it uses questionnaires to help you develop your financial goals, risk preferences, and financial time frame. Then the book gives you financial portfolios (based on historical studies described in Stocks for the Long Run) to match up with your situation. You could easily spend quite a bit of money with a financial advisor to do this for you without getting a much different result.

I also liked the way the book directly takes on the problem of market fluctuations and the emotional tendency to buy high and sell low into account. For those with shorter timeframes and lower risk tolerances, Mr. Schwab recommends buffering the fluctuations by having an asset allocation into less volatile securities (although those that will earn lower returns).

But still, the book could use more advice on how to overcome emotion. Telling you to "learn to keep a tight rein on your emotions" will not be enough for many people. This problem will be compounded by Mr. Schwab's insistence that "timing is a very minor player in the larger scheme of investing." Tell yourself that if you had just bought a lot of technology and dot com stocks in March 2000 and held them until now.

I think that timing (even if you are going to buy and hold indexed mutual funds -- something that is highly recommended here) is important. If you buy into an index (or stocks or other financial assets) at a relatively low price, you will spend less time being upset about the volatility of your investment. Since the average asset class is highly volatile on an annual basis, you can at least try to get in near the low of the last 12 months.

That will have a big impact on your psychology as you get started. As Mr. Schwab points out, the biggest mistake is not investing at all. Concern about lack of time and feeling intimidated about making a mistake keep people from getting started. Setbacks cause people to retreat from investing. He encourages a minimum five-year buy-and-hold period to allow growth to bail out any near-term losses.

I think that Mr. Schwab writes off investing in your own business or in real estate much too quickly. My suggestion is that you read "Rich Dad, Poor Dad" to get the opposite point of view on those investment classes.

For a better look at using indexed mutual funds, I recommend John Bogle's Common Sense About Mutual Funds, which is more thorough than this book. You may decide to avoid picking individual stocks when you know more about the track record of trying to find mutual fund managers and stocks that outperform the indices.

A good lesson from this book is that we must pay attention to important subjects, or face the consequences. Where else in your life are you paying too little attention? How can you get the information to overcome your stalled thinking and behavior?

May your life be filled with riches from the attention you place on making good decisions!