Metaphorically Selling
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Metaphorically Selling: How to Use the Magic of Metaphors to Sell, Persuade, & Explain Anything to Anyone is a guide to making use of metaphors for increased success in business. This book introduces the reader to the world of metaphors, pointing out that the use of metaphors is a fairly natural everyday process. The author then explains that the use of metaphors is actually the key to keeping both sides of the human brain engaged and actively attentive. Furthermore, the use of metaphors further understanding of new material through the connection of this material to already understood, well thought out analogies. In this way, metaphors are the key to keeping clients and customers interested in your presentation while increasing their understanding of the uniqueness of your product. Once, these key concepts are entrenched into the reader's mind, the author guides the reader through various exercises that aim to teach the reader to choose and use metaphors for his or her own purposes.
Metaphorically Selling is an important resource. This book teaches and enlightens the reader while it entertains, keeping both halves of the brain happy. Moreover, the evolving chapters of this book actively guide the reader through those nagging doubts about whether he or she can actually create his or her own appropriate metaphors. Thus, after reading this book, the reader can't help but spontaneously come up with appropriate metaphors for any situation. Though this book is meant for increasing business success, the concepts in this book can be used to communicate or teach more effectively at work and in everyday life.
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Metaphorically Selling - without metaphor
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I received this long anticipated book for christmas this year, and i am sorry to say i was hugely disappointed. This book didnt so much contain metaphors, as i understood the term to mean, but more like quotes. It was basically a book of quotes which i could of found for free on the internet in about 10 seconds. I was so bored i've put this book down, its going in the loft, and its not going to resurface hopefully for a very long time.
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Highly Recommended!
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You might say that author Anne Miller is like a homeowner who strikes oil while digging a ditch in the backyard. In this book, she shares knowledge she refined from more than 20 years of distilling metaphors. Her book leaves little doubt that metaphors can fuel the engines of your sales success. Its pages are full of colorful, persuasive anecdotes and analogies that follow one another like racecars coming out of Turn Four at Daytona. If you doubt whether her advice will apply to the rubber-meets-the-road realities of sales, just take Miller's ideas out for a test drive. Her primary expertise is in presentations, not sales, which may explain why her roadmap (note the extended metaphor) to success is so much more creative than most sales advice. Miller's book leaves many other tomes in the dust. We think sales professionals who read this book and master the art of the metaphor should get ready to take a victory lap or two.
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United States | 
United Kingdom | 
Canada