I hope Kurtzig's software is better than this book.
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This book can be summed up as follows : Get as much for yourself as you possibly can while giving back as little as you possibly can. An unfortunate rework of the 80's ethic of justifiable selfishness in the name of "accepting the new realities" of the present. A few useful ideas (some lifted from other sources without attribution) combined with a lot of tips you could pick up from any number of less expensive and self-righteous books. The separation of ethics into two separate areas -business and personal - reminds me of the mentality of the old clipper ship captains that felt it was OK to pillage and rape while they were in the South Pacific; as long as they attended church and were good to their families when they were home. She's worse than a lawyer.
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EXCELLENT!
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I loved this book -- it was well written and interesting. It is not only helpful from a business perspective, but a fasicnating read.
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Sandy Kurtzig: A great CEO, Visionary and Mother!
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I may be a little biased (I'm Sandy Kurtzig's son) but I have heard from hundreds of readers that this book has given them the inspiration to start and grow their own companies. I'm also following in my mother's footsteps as CEO of my own company: E-Benefits. I only hope I'm as successful!
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Don't waste your money!
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I'm CFO of a fairly new e-commerce company and all I can say is that I've wasted several hours of my life that I will never get back after reading her book. She continually and erroneously predicts the demise of the Internet, keep in mind this book was published in 1994! She also has a technique she refers to as the flinch test as a means of pricing her software, she says, "I told them that the price was 50 k" if they didn't flinch "per module" if they didn't flinch "per year." It's bad enough that she employed these tactics but she even had the audacity to publish this! I don't know about you, but I would be furious if was one of her customers. I would suggest "CEO Logic : How to Think and Act Like a Chief Executive" it's much more relevant and up to date.
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A mediocre book - weak by comparison to others
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As someone in the early stage of a high-tech startup, I have been reading many books for guidance. This was not one of the most helpful. The author came across as too self-serving. Also, given the later demise of ASK, I want her to tell me where she went wrong - that would be much more helpful. Women might want to glance through this, as it shows it can be done - just take care not to end up bankrupt like the author. If you want a really helpful book, read "Engineering Your Start Up" by Michael Baird instead.
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