A triumph for regular, consistent action!
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Having had the book for a while, I've just been doing the program again just before I offer it for the first time as a facilitator. Not sure to be honest why I didn't get into it 100% before, but it seems to be a common tail - I'd say if you are getting this, find a coach, a buddy, group or hold yourself accountable for following through with the plans - this is above all an ACTION book!
Where have I got most out of it? Where I was clear about what I wanted. When I read the book clearly and with a mindset of action, and when I was ready to take the actions. And - it's OK to change your actions - I didn't really get that the first few times I tried to do the program.
First 28 day program done - 2nd about to start.
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Excellent Marketing for Small Businesses
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In a very readable style CJ Hayden presents a well structured method for building up your marketing. The book is aimed at the self employed and small businesses and Ms Hayden shows a good understanding of the difficulties we face in marketing ourselves. This is a workbook with sheets to fill in and tasks to do, and it is well worth the effort. Stick at it and you will improve your market profile, the leads you generate, and the number of presentations you get. There are no magic pills here. The author guides you through what you need to do, but ultimately you need to make those calls !. This is the best small business marketing plan I have seen. There are no secrets to marketing a small business. It comes down to legwork and "Get Clients Now" provides a very good structure to guide your efforts.
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