Screw it, let's do it....
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This, rather than the more subtle "Loosing my Virginity" was a contender for the title of Richard Bransons new book. To be quite honest, it's probably more sutiable. Fast paced and exciting, with little or no time for reflection, bransons story reflects thae character of the man himself. From the early rock n roll days of student magazine, through debt, dirty tricks and death defying ballon rides, the book shows the real branson; a man driven by dreams and constantly in search of adventure. Suprisingly idealistic, branson seems to view risk as simply part of the fun and his views provide a refreshing break from the accepted rules of business. But the tale is more than a simple biography, it could be a guide to life or a collection of facinating stories in itself. An essential read, then, not only for entrepeneurs, but for anyone with the slightest interest in Branson or an appetite for adventure.
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