You will learn something from this book!
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I really wish I had read this before I set up a fashion business; this is invaluable reading from somebody actually IN the industry.
With relevant information & quotes from other designers, & people in the industry, the reader is able to understand what is involved in setting-up/running a fashion business. The book is extremely easy to read & each chapter covers a relevant topic fairly concisely, enabling the reader to learn so much from others experiences; from costing through to actually selling.
We all have so many questions to ask when setting up/in a new business & this book will probably answer most, if not all, & may actually save you from having to learn from your own mistakes...well most anyway!
If you are looking at setting up a fashion business, then I highly recommend reading this book but be aware that this was written for an American audience, & so some things will not be correct for the UK, ie: $'s instead of £'s.
Thankyou Mary Gehlhar, from a young designer company who now realise they were right on some things, feel reassured on others, but who now have a vast amount of new knowledge to take it further...
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exciting reading with valuable info
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When I started reading this book, I could not stop. Some well known information like business plan writing is very well presented, easy, interesting to read and is viewed from the fashion point of view. I loved the comments and note by famous designers and artists. I think it's a great reading and a valuable handbook.
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United States | 
United Kingdom | 
Canada