Good practical advice
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I used an earlier edition of this book when I needed to undertake the thesis for my MBA - partly on the strength of rating Phil Johnson as a lecturer. It explained a lot of the terminology surrounding research that you need to be able to quote in your thesis - e.g. inductive versus deductive - and was very readable without being too simplistic. It worked for me and I think it added that professional edge to my research. My advice would be to read several texts on research but include this as one of them.
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Simply excellent !!!
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Got this book to give me a grounding in research methodologies for my MBA research project and whilst I was initially sceptical about the style when I first browsed through it, I was pleasantly surprised with it's in-depth analysis of different methodologies and the underlying philosophy. Really good book!!!
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