Uninspiring
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As someone keen to learn from entrepreneurs I didn't find this book useful; it is too brief and lacking in substance to be of any real use in that respect. I like Richard Branson and feel that he surely has much more insight to offer than is contained within this short book, so I will probably buy his full autobiography.
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To coin an old cliché "short and sweet"
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Having not read Richard Branson's biog, I would have to assume that many of the stories of inspiration he uses have been well covered before. To me it was new material and added lots of insight into a great business mind.
A short book that I read in just two sittings. I only put it down the first time because I had to go to work! Best 'three quid' I have spent recently.
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Get the full story!
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I have read Richard Branson biography, Losing my Virginity only recently and so this book contains nothing new...too bad i bought this one. Although cheap it's not really worth the money i have to admit. Go for his book, Losing my Virginity and you will get your money's worth! I don't understand the marketing strategy, if they even had one with this one!
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Quick read, shallow story ....
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I'm reviewing this book, not the man. The book is so concise (big print, designed for emergent readers) that even though you get through it cover to cover in just two hours there is very little satisfaction to be had.
It's a collection of snippets. Those who composed it do not even do us the service of keeping it to a decent chronological flow. It leaps back and forth chapter by chapter.
In compressing so many deeds into so few pages, I was left with the perception that Richard Branson was very smug; I did this good deed, then I had this great adventure, then I set up and sold a big business for a large profit, then I brokered a hostage-saving deal with Saddam Hussein, then I persuaded Elton John to sing at Princess Diana's funeral. I am sure that he is not the smug man that this book might lead you to believe. I would guess that you'd be better served (and learn more) by reading a fuller story.
PS I had to laugh at the Scottish reviewer of this book who worked out that he'd gotten just two words to the penny! Laugh out Loud!!
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Easy way to learn from the best
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There's no debate about it- Sir Richard Branson is one of the most successful entrepreneurs of our time and a role model for so many.
Im a big believer that if you want to be like the best, you need to learn from the best. This book helps you do just that.
Great business and life concepts are easily explained. And at a bargain price- what more do you want?
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