Lateral thinking at its most useful
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These Virgin business guides are fantastically helpful to anyone launching a business, needing some solid, pragmatic advice, and not knowing where to start. They are simply written, easy to understand and full of pragmatic advice. This takes the idea of lateral thinking and applies it to marketing your business. Each page is packed full of useful case studies, ideas and tips on how to execute the ideas generated. It is particularly helpful for those companies who have stuck to the same tried and tested marketing but are feeling the urge to innovate, or simply those on a budget who are looking for inexpensive and cost effective ideas.
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Bored? In a rut? DO SOMETHING DIFFERENT!
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Jurgen Wolff's at it again - before this, he was content to perk up our writing creativity, but now he insists that we become successful at marketing our products (writing or otherwise.) This book will help you to be a creative marketer and an inventive thinker. It's practical, funny and (of course) inventive. If you don't want that, don't read it. After all, how predictable will your life be if you start thinking creatively? Yikes! It could be scary.
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This book is inspirational for everyone
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Whatever you plan to do there is always the question: What is the best way to do it? Very often the first thing that comes to mind is not the best one. Especially when you are in any kind of competition, it is likely that your competitors will have the same idea as you. That's when you should "do something different" to achieve your goal - and in my opinion it is a great idea to start with Jurgen Wolff's book. It is not only fun to read (thanks to the fact that Jurgen Wolff is also a well-known comedy writer), it is also really encouraging. It reveals the 14 key principles of marketing yourself and your product or service. From the 100 case studies in the book, you can easily apply the ways people "think different" before they "do something different" to everything you want to do related to the world of work, whether it is applying for a new job, selling your first book, convincing your boss that you are worth a much higher salary than you are getting right now etc. etc.. Definitely a high recommendation!
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