Fantastic, insightful and easy read
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Absolutely brilliant book. It put into words concepts that I knew were true in my head but I couldn't quite express them. I love it for two reasons: 1) It will hopefully help me build rational arguments to convince senior management in work that "New Marketing" is the way we need to go, and 2) It's given me a brilliant framework, some real world case studies, and solid advice that I'm going to apply to my own personal projects and enterprises to help them excel!
The book discusses, describes and gives advice on the practices that "New Marketing" companies (Netflix, Amazon, Google etc) have used to become the successes they are today, and how the lessons learned and philosophies that are driving this era of new marketing can be applied to and used by more 'traditional' organisation.
The one downfall I could point out is that Mr. Godin encourages us to make something remarkable, so that users/customers/readers will spread the word. This book is so remarkable that I almost don't want to recommend it to others, as I want to keep the advantage of having this knowledge to myself! :)
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This was a great read
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This was a great read. Seth writes fast, firing out lots of interesting examples. I read Seth's blog regularly and believe I'm well up to speed on new marketing but still found lots of nuggets here. I found myself putting this book down a couple of times to visit the websites he mentions as he moves along. Enjoy.
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United States | 
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Canada