As with most things in design, it's hard to establish a 'right' way of doing things as procedures differ depending on what design group you work in (if any). Wally manages to establish a way of working that really enables the client and the designer to understand each other and enable real change within their company.

Although Mr. Olins has less involvement in the day to day running of Wolff Olins these days, it's still a highly regarded company, with some of the best people in the business still instigating change at a corporate level via intelligent design...