Building an online business in SL
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If you've read the articles about people making real millions in Second Life and wondered how they did it, this book will tell you - though not in any more detail than the magazine articles.
WHat this book does tell you is how to make *some* money in SL. SO why would you want to go to the hassle of setting up something in SL that makes you 10s of dollars rather than thousands? Because all of the same principles of setting up business in real life apply in SL - so its a great place to cut your teeth at a cost of a few hundred dollars before committing the time and money to setting up a real life business.
So how well does this book cover it? On the whole well. It looks at successful business models - with stories from existing SL entrepreneurs - how to choose a niche, market your business, and turn your lindens into real dollars.
It looks at all the most popular industries in SL, how to make a success of them and how much money you can expect to make at them.
While it considers how to terraform land, create buildings, and of course create products, you'll probably want to look at some of the more specialised books out there about scripting and textures if you want to create anything yourself.
In summary, this is a book about basic business principles and how to apply them in SL. If you're already in business in real life then I suggest you look at 'Making Real Money in Second Life' - but if you are creative and you want to experiment with trading in SL then this is a good book to go for.
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