Good enough to buy in hardcopy after reading most of it in electronic form
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A bit American in the approach, but well written and presented.
Mind you, a lot of this material keeps turning up in various guises throughout all similar books.
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A mess
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I'm writing this purely because the other reviews are so glowing for what is one of the messiest and least helpful books on my over burdened bookshelf. I've tried reading this two times and still can't get my head around what exactly the authors are trying to say, or found any of the advice to be little more than common sense with a splattering of mediocre psychology. For a book by supposed experts on persusion this is a dull, unabsorbing read. There are much better books - don't waste your money or time as I've unfortunately done.
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The next level of selling
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As a salesperson myself i am always looking to imporve my techniques, strategies and polish my methods. Imagine then when you read a book that not only validates what you are already doing but introduces many easy and quickly implemented ideas that you just KNOW will make you a better salesperson. Kevin Hogan has managed to wrap up in one easy readalbe book all the sub-conscious presuasion techniques that are needed to take us into the next level of salesmanship. All to often our customers and clients know more about selling than the salesperson due to them relying on methods taught and introduced over 3 years ago.
You don't have to do it the same way as every other slaesperson anymore. This is what I and many of you have been waiting for.
A gift from the author that if implemented will reward you many many times over and above the cost of this book.
Gary May
Author: SELLING: Powerful New Strategies for Sales Success
www.garymay.co.uk
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Complete compendium of convincing tactics
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Looking for ways to convince clients and employees to see things your way? Motivational speakers Kevin Hogan and James Speakman offer dozens of secrets of what they call "covert persuasion" - the art and science of gently nudging people to do what you want them to do. Hogan and Speakman offer dozens of specific techniques for discretely bending customers to your will. Occasionally, these techniques seem more cheesy than covert - for example, saying "Just imagine how much you'll be admired in that new car." And if you're not a fan of Dale Carnegie, Zig Ziglar and Jeffrey Gitomer, you may lose patience. Still, even skeptics are likely to find something they can use among the worksheets, lists and tactics outlined here. We recommend this overview to salespeople and to those who want to polish their persuasive skills.
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