Return on Ideas by David Nichols, , 0470028572 Search discount cheap book, Compare Book prices, Find Lowest Price
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Return on Ideas, cheap new, used books  Return on Ideas: A Practical Guide to Making Innovation Pay
Author: David Nichols  
ISBN: 0470028572   /   Hardcover
Publisher: John Wiley & Sons   /   2007-04-13
List Price: £26.99
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Customer Reviews:
Informative and thought-provoking - highly recommended     
An informative, thought-provoking and often humorous study of one of the cornerstones of marketing strategy from someone who obviously goes there and does it. Highly recommended.
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