Bit of a disappointment...
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Not exactly what I was expecting, although it is not that bad overall.
The title overpromises and the text underdelivers: ironically this is exactly what the books urges you to avoid.
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A reference work to hug and re-visit.
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You need a book that will give you easy real-life secrets to make your writing more effective and this is it. Yes, as a disgruntled reviewer here mentions, (some of) these tips are available elsewhere, but you must admit - it's one heck of a good book title (and it successfully drew in the two people who didn't like the book)! Specific words, key phrases and formats are the backbone of this text. Joe talks you through every step of your journey from ho-hum to hypnotic. I use this book (among half a dozen others, as in any other field of endeavour) as a comfort touch-stone. I pick it up (along with the others) and flick through it (and them) whenever I need faith in what I've done, confidence in what I'm doing, focus on what I'm actually trying to achieve and inspiration about how to proceed.
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The Best Hypnotic Advice I Can Give You....
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I was very much looking forward to reading this book, as I have heard a lot of positive things about the author. Yet, the best Hypnotic advice I can give you is to save your money!!
There is absolutely nothing you can learn from this book that you cannot learn from NLP and books such as Persuasion and Unlimited Selling Skills.
Save your money or better still donate it to a good cause, it will make you feel much better.
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Tuly Disapointing
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I was truly, truly disapointed with this book. Disapointed because you can pick up the same hints and tips on what good writing is from the hundreds of other books that are on sale here on www.amazon.co.uk and the 'Hypnotic' context is just a miserable gimmick.
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Superb
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This is it!!! For years now i have been trying to explain to my staff, clients and customers exactly what Joe has described.
I didn't have the words or the ideas that Joe has superbly come up with. This is my 3rd instalment of Joe's work and i really do think this is by far the best he has put out.
I only wish i had the ability that Joe has is describing, understanding and doing what i think we have all experience but couldn't explain.
Superb!
Gary May
Author: SELLING: Powerful New Strategies for Sales Success
www.garymay.co.uk
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