Very little content or insight from an otherwise excellent designer authority
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I was extremely intrigued by what Donald Norman was going to say about the design of future things, especially given his insights from previous books. The content is sparse: some interesting views of designing human/machine interactions to be more like human/horse (tight-rein, loose-rein, etc.) and technology that assists our lives rather than automate chunks of it. There's also a rather odd dialogue at the end of the book where he interviews a machine to get their perspective...
The bulk of the information in the book appears to be gleaned from the conference circuit and some industrial tourism -- the remainder references his earlier books.
This book could have been summarised, with no loss of information, in a four thousand word essay, and the impression you're left with was that the author took his conference presentation and after dinner anecdotes, then quickly wrote a book around them -- there is little in the way of substance in this short book. (This view is exacerbated by the repetition and easy-going, colloquial style, not to mention the large font size and leading!)
Save your pennies for his earlier books
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