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After penning three popular Neatest Little Guides that deliver helpful information on investing and personal finance in user-friendly terms, Jason Kelly has moved away from personal money management with The Neatest Little Guide to Making Money Online. But, as he explains from the outset, in reality this is merely an offshoot of his previous books because it focuses on "a new way to make additional money so that you actually have something left to manage after the bills have been paid". Those who have a worthwhile product to sell or service to provide--and who fully understand that no advice, no matter how clear and insightful, can ever guarantee success on the Net--will find it as comprehensive and useful as Kelly's earlier efforts. Under the "Getting Online Can Boost Your Bottom Line" mantra, it addresses every step from the preliminary (buying the right computer, selecting the proper Web hosting company, building and tracking your site) to the advanced (getting listed with top search engines, encouraging visitors to make your site their homepage, using autoresponders to close sales) involved in making "your site the best it can be". --Howard Rothman, Amazon.com
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