Excellent study on buyer-seller relationships
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Aino Halinen's doctoral disseration from the Turku School of Economics, Finland, has now also been published by Routledge. The study is a pioneering piece of work on the development of buyer-seller relationships in professional services, mainly building on the theoretical work by the IMP group interaction/network studies. The study also interestingly reflects the recent "relational turn" in marketing research in general. The longitudinal case study described and analysed in the book also gives the reader a good example of how an interpretative research method can provide thorough theoretical insights and meaningful managerial implications. The book can be characterized as "obligatory" readings for any M.Sc. or doctoral student in marketing interested in interorganizational relationships and networks.
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