The Ugly American by William Julius Lederer, Eugene Burdick, , 0393318672 Search discount cheap book, Compare Book prices, Find Lowest Price
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The Ugly American, cheap new, used books  The Ugly American
Author: William Julius Lederer  Eugene Burdick  
ISBN: 0393318672   /   Paperback
Publisher: W. W. Norton & Co.   /   1999-07-07
List Price: £9.85
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Customer Reviews:
Daringly Truthful     
This book tells of what really happened during the cold war years in east asia, in an entertaining, fictional 1st person prospective. In case you didn't know, this was almost a banned book because it (accurately) told of how the communists underhanded us and drove us out of the east. This book is actually a compilation of stories with such things as incompetent men coming to power, and intelligent people being pushed out. Though all the stories intertwine to show how we lost that part of the cold war.
Enlightening and enduring view of Americans abroad     
I read this book in the 60s as a student and was appalled at the behavior of Americans abroad - sad but true. I reintroduced this book in an International marketing class last year in order to get students to think about our American image today: have we improved or is the image in the book of an "ugly American" alive and well? The overwhelming view is that we are still acting and being perceived as arrogant, prejudiced and superior. While some institutions are providing assistance and encouragement in language learning and cultural awareness, the common American still believes in "we do it best" and why shouldn't the rest of the world behave like us?" Clearly, there are many individuals with an awareness and respect for many cultures and traditions; many individuals learn other languages. Bottom line, this book is as relevant in 98 as it was in 58. Every student has commented positively about the book and the book has clearly left an impression on all of them. Hopefully, we have created an awareness of our need to be more respectful of others and recognize that we do live in a global environment. I would really like to talk to the authors today and see what they think.
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