Extremely Impressed
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I've written this review with one star because I always go straight to the low ratings when I read reviews and often don't trust products that have no lower scores amongst the reviews.
This book is really good. No psycho bable and no new age rubbish. This is actually one of the most insightful books I have ever read full stop. It's applications go way beyond commercial sales and the material is packed.
I started off by underlining what I thought was important and insightful but I found myself underlining almost every line I read. I'm very impressed and I give it 5 stars. This book is of university standard and I wish we had done it as part of my business degree. It is a lot more interesting, insightful, intelligent and useful than much of the rubbish I was taught.
I would recommend this book to anybody, not just sales people
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A Veritable Sales Bible
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This book was actually given to me by a friend but I have since bought copies for several members of my staff. What is good about it is that it gives you a practical guide for just about anything in sellling.So , for example, the chapter on proposal writing shows you how to write a good proposal quickly and the chapter on telephone selling shows you exactly what to say at each point in a conversation.
My only real criticism would be that not all chapters are not relevant to all the peoples reading it. For example the chapter on how to deal with media interviews, while interesting, is not something that comes up in my work. It is packed with useful information and definitely gets my vote.
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The perfect guide for newcomers
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What can I say? This is one of the first really useful guidebooks on selling. Real life examples, useful information and step-by-step coaching on all aspects of selling. What more could you want as a newcomer to the sales profession.
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Probably the best sales book I have read
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I have been in sales since I was 16, so thats 17 years now. I have done the courses, listened to the sales trainers and thought I knew it all. I am one of those sales guys who has done the theory and the practice so I didnt really expect to learn much from this book.
Not sure if I learnt new stuff from this but what Mr King did was to put in paper some of the things I had subconsciously been doing all these years. It was great to see it all on paper.
His chapter on sales proposal and cold calling were top notch and worth the price of the book just for those 2 chapters. Love the fact he gives you a website where you can download a sales proposal template.
Nice work Mr King!
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Excellent guide, simple and well-written
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Great guide to sales, simple and well-written. Any sales person could learn from this, and any professional who wants to become better at selling their ideas, even internally, could learn a lot. The only sales book you'll ever need.
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