misleading
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i was really disapointed in this book; i was expecting practical advice on start ups...this seems to be aimed at the aspiring tycoon, or someone who is setting up a massive company as opposed to an SME.
overall, good if you're interested in business theory in general but useless if you want a clear guide on how to set up a small business.
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Useful Read for entrepreneural minds
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It is often found that those with entrepreneural desires are more 'hands-on' types, who cannot resist being 'all-over' while starting an enterprise. This book is a good read for such individuals. It tells you the best ways to survive during the seedling and sapling stages before you get to the mighty oak stage. It emphasises how important it is to have a good mentor in the initial stages of the enterprise and how you must have the four cornerstones to ensure you do not end up being a jack of all trades!
Currently I work for a company but the day I decide to start something of my own, I will surely re-read this book before I take the first step.
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Clearly written, and not just for entrepreneurs
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Like the other reviewers, I found this to be very clearly written and easy to read, and finished it in one sitting. I don't see myself as an entrepreneur, but as someone who might like to work in that environment, and this book has great descriptions of the other roles needed to get a business going, not just the man with the idea at the centre. Highly recommended.
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Excellent read, very clear about the stages of business growth
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As others have said an easy read excellently written. I finished it in one session. It makes very clear what happens and what to expect during the various the stages of growth. The key high level points are well made, good practical advice.
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You don't miss anything
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The book is easy to read and pretty refreshing as anecdote, but basically is the author point of view over anything else,is to personal to be a business start up book.
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