Let your customers innovate
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The central point of 'Democratizing innovation' is that much innovation is not contrived at a company's research department but at its customers' premises. Companies should therefore actively engage customers, even if it means that new products, being the result of an open process, are inelligible for patent application. Ernst Von Hippel gives plenty of examples, mainly in IT, where this approach has shown considerable merits.
Though not particularly smoothly written this is a clear and interesting book that should be on the to-read-list of anybody seriously involved in innovation.
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