Tested Advertising Methods by Caples, Hahn, 0130957011, Lowest Book Price Finder

Customer Reviews:

An excellent book on the basis of Copywriting

Caples was one of the most capable men to write on the effectiveness of advertising. Because he worked in direct-mail advertising most of his life. The book is full of Gems and suggestions that are as applicable today as they were in his days. Tested Advertising Methods is as basic to advertising as the alphabet is to mankind.

I also suggest; How to make you advertising make money also by Caples and Ogilvy on Advertsing by David Ogilvy.

Advertising 101

This book gives the basic knowledges required to write good ads and reminds us that advertising is about bringing more business to your client and not winning an award for "creativity"... Well written and quickly read: it should be a requirement in any business school.

The best book on advertising ever written.

Dealing with the hocus pocus of ad agencies is mind numbing from a marketer's perspective. This book gives you the specifics to challenge their "expertise." The most important part of this book is that the underlying objective of advertising is "to create sales". You will not find that in most modern advertising books. Excellent book.

I first read this classic book nearly 20 years ago...

I had forgotten how much of my own work as a copywriter has been influenced by it. The 5th edition is full of commonsense advice and updated examples of Caples's principles at work in the real world. And what a thrill to discover my own work cited for "doing everything right" (Select Comfort ad, p 10.). Thanks for keeping Caples ideas alive for another generation.

This is the bible of the advertising industry - a gotta read

David Ogilvy describes this as the most useful book on advertising that he has ever read. This book teaches all of us, from novice to veteran, everything we need to know to create advertising that sells; which is the whole purpose of the industry. Whether you are in a large agency or a one person show, reading this book will give you the edge you need. Read it. Then read it again. Considering the amount of tested information between the covers, it seems to me that the price you pay is a tiny fraction of its true value.

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