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Marketing Strategy by Orville C. Walker, Jr. Harper W Boyd, John Mullins, Jean-Claude Larreche,
Marketing Strategy: A Decision-Focused Approach
Author:
Orville C Walker
  
Jr Harper W Boyd
  
John Mullins
  
Jean Claude Larreche
  
ISBN:
0072553936   /   Paperback
Publisher:
McGraw-Hill Education   /   2002-05-01
List Price:
£77.99
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