Corporate Communication by Paul A Argenti, , 0072314028 Search discount cheap book, Compare Book prices, Find Lowest Price
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Corporate Communication, cheap new, used books  Corporate Communication
Author: Paul A Argenti  
ISBN: 0072314028   /   Paperback
Publisher: McGraw-Hill Higher Education   /   2003-01-01
List Price: £59.99
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Customer Reviews:
A Must     
There just aren't enough Communications books out there, most corporations think that Communications is part of the Marketing Division, or worse, that Internal Communications are under HR. This book is good, with a slight tendency to cover too much, and I was interested, but not impressed, with some of the Case Studies.
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