Buy this Book!
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It's all about value, and that is exactly what I took away from this book, a genuine sense of value. The Mind of the Customer brings home the message that success is inevitably linked to your ability to "embrace the interests of your client and make them your own". This book is an indispensable tool providing Best Practices for vital sales skills such as asking high impact questions, presentation preparation, and cooperative negotiation. The focus always remains positive, supportive and straight forward. I would highly recommend this to anyone preparing to advance in a changing sales environment.
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A great guide for sales success
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If only I had this book at the beginning of my selling career!! The Mind of the Customer is a concise guide to maximising success by working in collaboration with your customer. Business relationships have always been important but in today's market they're crucial. This book provides all the tools you need to understand your customer, their business drivers and what will ultimately make you both a success. For anyone looking to move forward in high level sales this is a great book.
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