Editorial Reviews: |
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PlayStation is the hottest computer-game platform going, and its 7 billion dollars in annual sales now account for 23 per cent of parent Sony Corp.'s profits. In Revolutionaries at Sony, Reiji Asakura describes how this came about despite long odds and nay-sayers from within and without. Asakura gives all credit to Ken Kutaragi, a visionary executive engineer who recognised the possibilities when he first viewed Sony's revolutionary "System G" 3-D technology in 1984, and who still believes it has achieved only a fraction of its potential for launching "an entire world of computerised home entertainment". Asakura attributes much of the ongoing success to Kutaragi's reliance on more than "an engineer's point of view", noting that whenever he "came across an interesting idea, his thoughts quickly turned to how (it) could be successfully commercialised." Asakura, an economic and technology journalist based in Tokyo, is an unabashed cheerleader of the PlayStation and the people who created it, calling the product "a modern miracle" and Kutaragi "the hero of this book". But anyone curious about these incredibly popular games, which increasingly hook middle managers along with their children, should find the tale an interesting one. --Howard Rothman, Amazon.com
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