Highly readable "one-stop shop" for the franchisee.
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Excellent source. If you don't know much about franchises and want to gain a good depth of knowledge, this is the book for you. Written for the prospective or new franchisee and examines the entire range of issues concerning buying and running a franchise. The author covers just the right amount of detail: not enough to bog you down but enough to give you an indepth understanding of the issues confronting franchisees. Covers such topics as the franchise concept, franchise selection, due dilligence, financing, hiring, family-run franchises, budgeting, legal and accounting advice, and much more. The next best thing to having a franchisee in the family!
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